Behind the New Look: The Costack May Packaging Refresh Explained

If you've ordered from costack.uk this May and your parcel arrived looking slightly different to what you expected, first of all, thank you for noticing. Second: welcome to the new Costack. The recipes inside every jar are identical to the ones you've been cooking with. But the labels have had a proper refresh, and I think it's worth explaining exactly why we did it, what changed, and because I know this is the real question, what stayed exactly the same.

Same Costack, New Confidence

Let me lead with what matters: the seasonings have not changed. The Costack Complete Seasoning you've been reaching for since you first tried it is the same formula, the same ingredients, the same depth of flavour, at the same price. The Chicken and Turkey Seasoning you've been using on your Sunday roasts is identical to what it has always been. Ditto the Universal Vegetable Seasoning, the Jollof Rice Seasoning, all 20 blends in the range.

What changed is how those blends present themselves. The new labels are cleaner, bolder, and designed to be read at a glance, which, if you've ever squinted at a spice rack trying to work out which jar is which mid-cook, you'll appreciate immediately.

Why May? Why Now?

I want to be honest about the timing. May felt right for a few reasons. Spring is historically when people clear out and start fresh, new meal routines, lighter cooking, renewed interest in the kitchen after a winter of heavier, more comfort-focused meals. A packaging refresh in May lands naturally alongside that energy. It says: same trusted brand, but with the same renewal you're feeling this season.

It's also been a few years since Costack launched, and the brand has grown considerably in that time. The original packaging was right for where Costack was then. The new look is right for where Costack is now, a brand that has earned its place on UK kitchen shelves and deserves to present itself with that confidence.

What the New Design Actually Changed

The core brand identity is unchanged, the Costack name, the bold colour palette, the character. What improved was legibility and hierarchy. Product names are now larger and more prominently positioned, so you can identify the Meat Seasoning from the Fried Rice Seasoning without picking up both jars. The typography is cleaner and more consistent across the range, so if you have multiple Costack products, and judging by how often people who try one end up ordering several, they look like a considered, coordinated collection rather than a random accumulation.

If you're the sort of person who genuinely cares about how her kitchen looks, you'll notice the difference. The new jars are designed to sit proudly on a visible shelf rather than hiding at the back of a cupboard.

A Note on Trust: Why We're Telling You All of This

Brands change packaging all the time and often say nothing about it. We chose to write this post because we think you deserve to know exactly what happened and why. If you open a new Costack jar expecting the seasoning you know, it will taste identical. If you have old and new jars at home right now, they are interchangeable, same product, same quality.

We've worked hard to build a range of seasonings that earns a permanent place in your kitchen, and the last thing we want is for a label change to make anyone feel uncertain about a product they've come to rely on. This refresh is a celebration of growth, not a product change. Same trusted flavour, just easier to recognise.

The Products Behind the New Look

Since the packaging brought you here, it feels right to introduce the full May range properly. The Complete Seasoning is the one to start with if you haven't tried Costack before, it's the most versatile in the range, works on virtually everything, and gives you an immediate sense of the Costack flavour philosophy. From there, the Chicken and Turkey Seasoning is the dedicated poultry blend, the Universal Vegetable Seasoning is the plant-based staple, and the Jollof Rice Seasoning is the one that turns a weeknight rice dish into something that earns compliments.

Explore the full range all 20 blends and get Free UK shipping on orders over £40.

What Hasn't Changed: A Commitment Worth Saying Out Loud

Quality standards: Unchanged.

Ingredient sourcing: Unchanged.

The principle that every Costack seasoning should taste like it was made by someone who actually loves food: Unchanged.

The commitment to building blends that work in real kitchens, on real weeknights, cooked by real people who don't have three hours and a culinary degree: Unchanged.

New look. Same Costack. The jar that earns its permanent spot on your shelf, just with a label that knows it.

Frequently Asked Questions About the New Costack Packaging

Is the product inside the new Costack jars the same?

Yes, the formula, ingredients, and quantities are completely unchanged. Only the label has been refreshed.

Why did Costack change the packaging?

The refresh reflects Costack's growth as a brand and improves legibility and shelf presence. It's designed to make the range easier to identify and feel more cohesive across the 20 products.

Will the price change with the new packaging?

No, prices are unchanged. The Complete Seasoning remains same and the specialist blends remain at their existing price points.

Can I still use my old Costack jars alongside the new ones?

Absolutely! They are the same product. Use them interchangeably without any concern.

Where can I order Costack with the new packaging?

Direct from costack.uk. All orders now ship in the new packaging, with free UK delivery on orders over £40.

Ready to see the new look in your own kitchen?

Shop Costack at www.costack.uk same bold flavours, fresher new jars.

Free UK shipping on all orders over £40.

Bringing Bold Flavours to Every Kitchen!